Understanding Donor Motivations
Why Donors Start and Continue to Support Nonprofits
For nonprofits, understanding what motivates donors to give and continue their support is critical to building long-lasting relationships. The reasons people start donating can be very different from the reasons they continue, and knowing these factors can help nonprofits craft strategies to attract new donors while nurturing their existing donor base. We surveyed 1,000 active nonprofits donors and below, we break down the key factors influencing both the initiation and continuation of donations.
